← The Expert Stack · Step 11

Webinar Offer Intake

Everything the webinar generator needs to build your deck. Be blunt and literal — real numbers, real constraints, real proof. Don't have an answer? Hit ⚡ generate for me on that field and Claude will draft it from context (you can still type hints in the field). Download the PDF when done and upload it to the generator. Nothing is sent anywhere; this lives in your browser only.

1 · Offer Basics

What are we selling, in plain words.

Offer / product name * Tagline (if one exists) What exactly does the buyer get? (deliverables, plainly) * End product in ONE sentence — the goal of the thing * The SPECIFIC problem, in the buyer's own words * Category / classification of this thing * Why does the buyer's current approach structurally fail? (not "they need more X" — "X can't work because Y") *

2 · Target Publics

Up to 3 specific, surveyable groups. The generator drafts buttons + positioning per public — anything you already know about what they want gives it a head start. Flip ⚡ on a public to have Claude propose it entirely.

3 · Your Method (the Content phase)

The webinar teaches inside a NAMED framework, not a tip list.

Does your method/process have a name? (if not, the generator will propose one) The ONE thing attendees will be able to do after the training * The 2–4 pillars / steps of the method, roughly * Common mistakes people make that your method fixes

4 · Pricing

The close runs an anchor-and-drop ladder — real comparables in the SAME category work best.

Real price (what they actually pay) *

Payment plan? *

No Yes ⚡ propose options

What do people comparably spend to chase this same result? (agents, classes, headshots, conferences...) — list 2–4 with rough prices * Value stack: each component of the offer + the value you'd honestly state for it Highest honest "worth" anchor you can defend (what is the result worth if it fully lands?)

5 · Proof & Testimonials

The deck needs: one light proof early, one casual mid-content ping, and the heaviest emotional cluster right before the offer. Real names/quotes/screenshots beat everything. No ⚡ here — testimonials can't be invented. If you have none, fill the substitutes field instead.

What testimonials/results exist right now? *

Plenty (5+) A few (1–4) None yet

Your OWN story / results (the authority stack: credentials, numbers, brand-adjacency, celebrity contact — anything honest) * If proof is thin: what substitutes can we honestly use? (industry data, documented case study of yourself, borrowed proof with credit...) Hard numbers / stats you have (bookings, users, response rates, revenue, days-to-result...) — the deck uses a big stat every ~7 slides

6 · Bonuses

Each bonus gets its own headline / benefits / proof / future-pace in the close. 2–4 is the sweet spot. Flip ⚡ to have Claude propose bonus ideas you could actually deliver.

7 · Guarantee

What exactly do you promise? * What is explicitly NOT promised? How does the buyer claim it, literally?

8 · Objections

The doubts you actually hear — universal (money · time · belief "I've failed before" · ability · trust "too good to be true" · fear · conflict · confusion · timing) plus ones specific to YOUR offer ("will it work for my situation?"). List everything; the generator picks the big 3–6 to track through intro, content, and close. Flip ⚡ on any block to have Claude research the likely ones.

9 · Scarcity (must be real)

Manufactured scarcity reads false on camera. What is the TRUE capacity constraint? ⚡ here means "help me find my real constraint" — Claude proposes candidates, never fakes one.

Real constraint (seats, review capacity, cohort start, price rise date...) * Is there a running momentum number we can cite and update? (cumulative signups, bookings this month...)

10 · Buying Mechanics

Exact purchase URL * Book-a-call link (for the "skip the webinar" door + post-webinar page dual CTA) What literally happens after they pay? (step by step) * Support contact for the end-of-webinar safety valve ("email your question before the timer runs out") Financing options beyond the payment plan (Klarna/Affirm/PayPal credit, in-house terms — feeds the financing module) Trust assets you can honestly show (press logos, certifications, secure-checkout, guarantee seal, brand adjacency) Attendee-only deadline asset (what really expires for webinar watchers: bonus, price hold, seats — must be true) Meta pixel / dataset ID (for wiring the param-coded links + events)

11 · Webinar Logistics & Design

Target core runtime

Slide mood

Brand fonts / colors, if any exist (otherwise the generator proposes) Sales/registration page background motion (something must move) CTA attention animation (how we point at the buy/register button) Anything else the generator should know

* required — fill it or flip its ⚡ switch. Anything left blank with no switch costs you a question round later.

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