Eleven generators, run in order, take you from nothing to a full brand — identity first, then IP, then proof, then audience, then the machines that attract, convert, and scale. Three more automate the entire email machine once the brand exists. Two more handle the ads and video that drive traffic to all of it. Two more are for when the site itself needs to work harder — personalization, and a real client dashboard. Fill each intake, download its PDF, hand it to Claude.
The very first move on any client. Pick their archetype (expert/coach, musician, business owner, or reality-TV aspirant) and what we are building, and get the exact account + API-key checklist they need, routed through OUR affiliate links where a real program exists and flagged where we have MCP or CLI access to do the work. Outputs a send-ready client email + checklist PDF, and asks them for their top 3 domains and brand colors up front.
The short and long bio of the expert — or the company. Pick individual or company/brand at the top; the day-zero identity every other asset quotes from. One-liner, platform bios, and speaker intro (or founder intro) included.
Defines the color schemes, look, feel, writing style, quirks, symbols, and tone for every piece of media the brand touches.
The missing step for anyone at zero. They can DO something, but it is not a product yet - it is bespoke, trapped in their hands, sold by the hour. This turns a raw skill (or a want-to) into a named, standardized, digitally-deliverable offer: the STACK of what the customer gets, the right format (course / toolkit / done-for-you / membership / cohort / productized service), tiers, and a value ladder. Its PDF feeds the Framework Generator to define the how-to content.
Breaks down the hero's target publics, then maps each one on the Schwartz awareness ladder — unaware, problem aware, solution aware, product aware — so every asset speaks at the right level.
Interviews the expert and extracts two named frameworks: one for their special skill or talent, and one for their special method — the unique way they apply that skill to a specific person or public.
Builds any additional frameworks needed to achieve goals or support other material — the utility arm of the IP phase.
Uses the positioning and the defined style to get the brand's value across instantly to the public — the hub every funnel returns to.
Six types of proof, a validation checklist, and the exact ask that gets a real customer to hand you a usable testimonial — timed to the right moment, mapped to where each type belongs (homepage, product page, webinar, ads).
Takes the expert's skills and public demand and creates three ways in: an e-book giveaway, a free mini course, and a free software tool (a quiz or generator) that pulls people into the expert's business.
Builds cold-traffic pages for offers of $100 or less: the impulse, buy-it-now purchase that turns a stranger into a first-time buyer in one scroll. Overcomes belief and trust with speed, proof texture, and a one-click checkout.
The long-form counterpart for $1,000 to $50,000+ offers: coaching, consulting, done-for-you, premium programs. An application / book-a-call page, not an instant buy. It out-argues risk and identity with a long-form VSL, two to three videos, a deep segmented case-study wall, value stacking with price anchoring and payment plans, a reasoned guarantee, and a booked-call CTA.
Interviews the expert about their course and breaks it into the overall transformation, sections, modules, and handouts — with slides and interactive, verified-learning ideas for every section.
Generates the complete slide deck for a successful webinar — positioning ladder, four-step persuasion framework, and the sales pages around it. The conversion engine at the top of the stack.
The automated welcome journey for every new opt-in — 15 emails over 10 days, warming up with personality, building proof, then pushing a real low-ticket offer before tapering off into the daily list. Built to load straight into Kit, UTM-tagged for attribution.
Reads your Steps 1–5 (bio, style, audience, frameworks) and writes one on-voice email at a time, rotating six proven formats — story, teaching, proof, belief, correlation, direct sell — so it never repeats itself. A Weekly mode pre-builds a whole themed week at once.
Builds the full email sequence around one launch or holiday moment — pre-launch that warms the list, a launch window with a real deadline, and follow-up that catches the stragglers without begging. Where the daily habit turns into a revenue spike.
Ad copy across whatever platforms you're running, plus the landing page it sends traffic to — both built off one locked positioning ladder so the ad's promise and the page's proof never disagree. Reuse an existing page, edit the Step 8 lead page, or generate a new one, Kit-connected either way.
Sales-page VSLs, infomercials, and explainer videos — the script broken into scenes with timing and visual direction, ready for production or straight into an AI video tool.
A timed sequence of on-voice popups (0:30, 2:30, 5:30, 10:30, 20:00) working toward an opt-in or a booking, plus a click-based interstitial that turns ordinary navigation into a small branded moment every 2nd or 3rd internal click.
The planning spec for when a business outgrows a website — the goal, what the client sees and does, what admin sees and does, and the technical foundation (Supabase project, auth) needed to build it. The biggest, most expensive step in the stack.
Each generator produces a PDF that feeds the next — bios feed style, style feeds pages, frameworks feed lead magnets, products feed webinars. Start at 1 with nothing; leave 11 with a brand — then 12-14 keep the inbox alive, 15-16 keep the traffic coming, and 17-18 are for when the site and the business itself need to level up. ★ OutletDomains