Sales-page videos, infomercials, and explainer videos — not course content. The script comes out broken into scenes, ready to hand to production (including straight to an AI video tool if one's connected).
Beat
What happens
HOOK
First 3-5 seconds. Stops the scroll/skip. No logo, no "hi I'm...".
PROBLEM
Dramatize the specific problem — make it visceral, not abstract.
AGITATE
Feelings in advance — what staying stuck actually costs.
SOLUTION REVEAL
The mechanism — what's actually different about this.