← The Expert Stack · Step 9 · Low-Ticket

Low-Ticket Sales Page - Offer Intake

Everything the low-ticket generator needs to build a cold-traffic page for a sub-$100, buy-it-now offer - the impulse purchase that turns a stranger into a first-time buyer in one scroll. The page is the entire salesperson - be blunt and literal: real numbers, real reviews, real constraints. Don't have an answer? Hit ⚡ generate for me on that field and Claude will draft it from context (you can still type hints in the field). Download the PDF when done and upload it to the generator. Nothing is sent anywhere; this lives in your browser only.
Selling something at $1,000+? Use the High-Ticket Sales Page Generator instead - different psychology, different page.

1 · Product Basics

What are we selling, in plain words.

Product name *

Price (must be under $99) *

Compare-at / normal price (only if REAL)

What exactly does the buyer get? (deliverables, plainly) * End product in ONE sentence - what they end up with * The SPECIFIC problem, in the buyer's own words * Category / classification of this thing * Why does the buyer's current approach structurally fail? (not "they need more X" - "X can't work because Y") *

2 · Target Publics

Up to 3 specific, surveyable groups. The generator drafts buttons + positioning per public. Flip ⚡ on a public to have Claude propose it entirely.

3 · The Story (goal → gap → failed attempts → the fix)

The page reads as a story: the GOAL they want, the GAP keeping them from it, the things they've tried that failed (Fun & Games), then the CLIMAX - your mechanism. Two mirrored diagrams show the wrong path vs. the right path.

The GOAL - the dream outcome in THEIR words (where are they trying to get?) * Things they've tried (or considered) that failed - the Fun & Games inventory *

Does the mechanism/method have a name? (if not, the generator proposes one) How does it actually work - why does THIS succeed where the alternatives fail? * What do people comparably spend chasing this same result? (list 2–4 with rough prices - anchors the price) *

4 · Proof & Reviews

Cold traffic has zero reason to believe you. Raw artifacts (text bubbles, DMs, review screenshots) beat designed quote cards. Proof gets woven through EVERY scroll depth. No ⚡ here - reviews can't be invented. If you have none, fill the substitutes field.

What reviews/results exist right now? *

Plenty (10+) A few (1–9) None yet

Star rating (if real, e.g. 4.8)

Review count (if real)

Your OWN story / authority (credentials, numbers, press, brand-adjacency - anything honest) If proof is thin: what substitutes can we honestly use? (industry data, documented self-case-study, borrowed proof with credit...) Hard numbers / stats (units sold, customers, days-to-result, lab results...)

5 · Guarantee

Under $100 the guarantee does the heavy lifting - the page states it in ONE loud sentence.

What exactly do you promise? * What is explicitly NOT promised? How does the buyer claim it, literally?

6 · Objections

Under $100 the big two are TRUST ("too good to be true") and BELIEF ("I've tried things like this before"). List every doubt you actually hear - the generator picks the top 3–6 for the FAQ and demolishes each (Validate → Reframe → Shatter). Flip ⚡ to have Claude research the likely ones.

7 · Scarcity / Deadline (must be real)

Fake urgency converts once and poisons your pixel data forever. If nothing is truly limited, leave blank - the page simply won't have a scarcity block. ⚡ means "help me find my real constraint," never "invent one."

Real constraint (inventory batch, price rise date, bonus expiry...) Running momentum number we can cite and update (units sold this month, customers to date...)

8 · Media & Brand

The fold needs hero media that never shows a black box; the Climax shows the product IN ACTION.

Hero media - what exists? *

15–45s video ready Product images only Nothing yet - build a "coming soon" placeholder

Demo media - the product IN ACTION (describe what footage/photos exist) Logo / favicon / OG image - what exists? (links or "none") Brand fonts / colors, if any (otherwise the generator proposes + shows a style sampler)

Page mood

You'll pick the final look by eye from rendered samples.

9 · Checkout & Business Identity

One click from CTA to payment; every extra field costs sales. The long footer needs a REAL business behind it - cold traffic scrolls down to check you exist.

Exact checkout / purchase URL * Express wallets available at checkout (check all that apply) What literally happens after they pay? (ships when, arrives how, access when - step by step) * Order bump / upsell AFTER payment (never before - describe if planned; it renders on the thank-you page) Thank-you page *

Generate one for me (default) My checkout has its own confirmation page Not sure - advise me

Support email * Support / business phone (footer, click-to-call) Legal business name + physical address (footer) * Policy page URLs (privacy / terms / refund / shipping) (or "generate standard ones") Required disclaimers (results, earnings, health/FDA, affiliate...)

10 · Tracking

The page ships fully wired: Meta pixel events (PageView / ViewContent / AddToCart / InitiateCheckout / Purchase), Microsoft Clarity heatmaps + session recordings, UTM param codes on every link, scroll-depth events. QA gates run at 10 / 25 / 100 PURCHASES.

Meta pixel / dataset ID

Microsoft Clarity project ID (free at clarity.microsoft.com)

Where will the page live? (final URL / domain) Anything else the generator should know

* required - fill it or flip its ⚡ switch. Anything left blank with no switch costs you a question round later.

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