← The Expert Stack · Step 17

Personalization Generator

Two on-site devices that make the brand feel alive instead of static: a timed sequence of on-voice popups working toward an opt-in or a booking, and a click-based interstitial that turns ordinary navigation into a small branded moment. Attach Step 2 (Style Guide) — every popup and transition has to sound and look like this specific brand, not a generic exit-intent box.

Trigger	Suggested ask
0:30	Soft — the free thing exists, low pressure, easy to dismiss.
2:30	Slightly firmer — name the specific value of the free thing.
5:30	Direct — this is worth 30 seconds of your email.
10:30	Escalate — introduce the booking/call option as an alternative path.
20:00	Last one this session — most direct, real reason to act now.

1 · The offer(s)

Primary free offer (the lead magnet / free generator / e-book) Primary offer URL / Kit form or tag Booking link (if there is one) Progression across the 5 popups

2 · Where & how often

Which pages get the popup sequence Specific pages (if selected above) Suppression rules

3 · The click-based interstitial

A branded moment that fires on internal navigation — not every click, often enough to be memorable, rare enough to never feel broken.

Cadence Custom cadence (if selected above) Style Content direction (what it should say or show — a phrase from the style guide, a logo animation, etc.) ⚡ generate for me Session cap (so it doesn't wear out its welcome)

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