The automated welcome journey that runs the moment someone opts in — 15 emails over 10 days, from "hi, here's your thing" to a real low-ticket offer, built to load straight into Kit. This is separate from the Daily Email Generator (Step 13): that's the ongoing daily habit, this is the one-time on-ramp every new subscriber walks through automatically.
| Day | Emails | Arc | What happens |
|---|---|---|---|
| 1 | 2 | WARM-UP | Immediate: welcome + deliver the lead magnet. +6 hours: "forgot to mention" follow-up. |
| 2 | 1 | WARM-UP | Personality / getting-to-know. No pitch. |
| 3 | 2 | WARM-UP | Personality, continued. No pitch. |
| 4 | 1 | BUILD | Proof / value begins. |
| 5 | 1 | BUILD | Proof / value. |
| 6 | 1 | BUILD | Proof / value — softly tees up the offer. |
| 7 | 3 | PUSH | Pressure day — offer introduced in full, presentation linked, real Reason Why stated. |
| 8 | 2 | PUSH | Still pushing — objections, last-chance energy. |
| 9 | 1 | TAPER | Easing off. |
| 10 | 1 | TAPER | Close-out — hands the reader into the ongoing daily list. |
Blanks without a ⚡ switch cost you a question round later — fill it or flip it.