← The Expert Stack · Step 14

Campaign Generator

One launch, one holiday, one moment — the whole email sequence around it, built at once. Pre-launch warms the list, the open window sells with a real deadline, the follow-up catches the stragglers without begging. Attach your Step 1–5 outputs and your Step 13 output (if you've run it) so the voice and the rotation stay consistent with your daily sends.

Pre-Launchwarm the list

Launch Windowcart open, real deadline

Follow-Upcatch the stragglers

1 · The event

What's actually happening — a launch, a holiday sale, a cohort opening, a webinar.

What's launching / the occasion The date(s) / holiday it's tied to The offer The real Reason Why this exists and why it ends (no invented urgency — the actual constraint)

2 · Pre-launch window

HOLD-week behavior — deposits, not asks. This is what earns the right to sell later.

How many days before launch does this start?

How many emails in this window?

Mix — teaching / story / proof, in what proportion (uses THE MAGAZINE rounds — see Step 13)

3 · Launch window

STRIKE-week behavior — the ask, escorted in properly, closed on time.

Cart-open duration

Emails during the open window

What happens the moment it closes (cart literally closes? price goes up? bonus disappears?)

4 · Follow-up (the stragglers)

For people who wanted it and didn't act in time — not a second chance to re-open the offer, unless that's genuinely true.

How long after close?

How many follow-up emails?

What's true to say to them (only real options: waitlist, next cohort date if known, or an honest "it's closed")

5 · Value, ask & tone

What's the value in this campaign even for people who never buy (the pre-launch content itself) Tone Brand voice / audience context (paste style-guide notes, or leave blank for OutletDomains' own default voice)

Live-generates the calendar/map only — each individual email still gets drafted in full afterward, once the map is approved, same as Step 6's page-map-before-build rule.