Breaks down the hero's target publics and maps each one on the Schwartz awareness ladder — unaware, problem aware, solution aware, product aware — so every asset speaks at exactly the right level. Don't have an answer? Hit ⚡ generate for me and Claude will draft it from context (type hints in the field if you want). Download the PDF when done and upload it to a Claude session. Nothing is sent anywhere — this lives in your browser only.
Blanks without a ⚡ switch cost you a question round later — fill it or flip it.